Segmentation is the practice of categorizing customers into distinct groups, allowing businesses to tailor their marketing efforts effectively. Marketers use this method to pinpoint specific audience segments and tailor their marketing strategies accordingly. At Opino, we support our clients in implementing sophisticated and reliable segmentation techniques, leveraging our in-house technology and a team of solution experts. Our dedicated team specializes in various facets of segmentation, including demographic, geographic, and product-based segmentation. Moreover, we have a team of experts specializing in attitudinal, behavioral, benefit, and lifestyle segmentation.