In the realm of survey research, the primary goal is to uncover connections between different factors during the analysis phase. Here at Opino, we boast a dedicated team of experts who specialize in advanced analysis. Market research managers are particularly keen on discerning whether specific demographic groups or segments exhibit a preference for particular products or services. To achieve this, our analytics professionals often employ two common statistical methods: correlation and regression. When dealing with attitude and feedback surveys, establishing reliable associations or drawing inferences can be quite challenging. Correlation serves as the initial and widely utilized survey analysis tool to assess whether a relationship exists between variables. This process involves setting up both an independent variable (considered the "cause") and a dependent variable (viewed as the "effect") to predict a connection.