Predictive analytics is a cutting-edge tool in market research that leverages historical and current data to generate more informed predictions. This technology enhances traditional research methods and can even incorporate survey data and occasionally publicly available online information to achieve specific research goals. Predictive analytics can draw insights from various sources like CRM systems, web data, social media, unstructured data, mobile data, surveys, software, and more. The predictive analytics model sifts through this diverse data landscape, excluding irrelevant information and pinpointing crucial factors through advanced algorithms and cross-validation techniques. Unlike traditional research that primarily deals with historical data summaries, predictive analytics enables researchers to gain valuable insights into future customer behavior, market trends, and qualitative market aspects. This includes text analysis, insights from online research communities, in-depth participant profiles, and more. At Opino, we have successfully assisted numerous clients in utilizing predictive analytics to achieve their research objectives within this field.