Exit Interviews

A street or exit interview involves engaging in a direct face-to-face conversation with an individual. This method, employed by researchers, particularly those from Opino, is considered an effective qualitative research approach for gathering both high-quality and substantial information to include in their reports.

  1. Mall intercept interviews provide a means for interviewers to verify the authenticity of their interactions with individuals. Additionally, researchers can conduct surveys at various times of the day to ensure the representation of a diverse and accurate sample audience.
  2. The recollection of the incident remains vivid in the minds of shoppers as they exit the store. This suggests that the information gathered through intercept interviews at the mall is exceptionally precise and reliable.
  3. Mall intercept interviews offer an opportunity to interact with consumers while they are actively shopping, allowing us to gain insights into their decision-making process and the motivations behind their purchases.
  4. Interviewers have the capability to authenticate the characteristics of the individuals they engage with. This may involve confirming details like age, gender, preferred language, and geographical location prior to commencing the survey.