Conjoint analysis is a widely used method in marketing research that helps marketers make informed decisions regarding the ideal features and pricing of a new product. At Opino, we adopt a highly collaborative approach when working with our clients to pinpoint the key design attributes and their respective levels. After collecting this essential data, we employ Conjoint Analysis to calculate the relative importance of each attribute level. Subsequently, this information is harnessed to forecast the most suitable product design for a specific customer segment. Our skilled analysis team utilizes software tools such as SPSS and Sawtooth for data design and analysis purposes.